Children are suffering from overweight and obesity more often these days. About 3% from all children, under 5 years old and almost 45 million of kids of pre-school age are affected by such disease as obesity.The reasons of this disease spread are obvious.

  • Starting with modern sedentary lifestyle and ending with the quality and quantity of foods that are high in sugar and fat but low in healthy substances.

Increasing number of researchers has proven a negative impact of alcohol-free beverages, full in sugar and artificial sweeteners. Such drinks are especially dangerous for children’s health. Apart from other causes, sweet drinks can cause a childhood obesity.

  • Well thought marketing strategy contributes to a rapid spread of such potentially dangerous drinks among the population.

So the question is: can a successful marketing ploy negatively affect the health of the population and what would be the payback in this case?

We can see a clear connection between distribution of unhealthy foods and drinks and growth of the childhood obesity.

There is an explanation of this problem: many foods for children contain few nutrients, but a large amount of calories.

It was proved that marketing plays a huge role in formation of a child’s taste to a certain product. The World Health Organization has established an indirect connection between the risk of childhood obesity and intense advertising of fast food restaurants and high-calorie foods.

Commercials on the Television have a great impact on popularization of such foods. Besides, each corporation, producing food, makes up different methods to convince consumers that their products are the most necessary and suitable for their child.

Commercials placed on TV networks for kids, as the most popular ones in the USA – Nickelodeon and Cartoon Network, are among such methods.

The thing is that kids start learning and collecting toys that are associated with the characters from the TV commercials (for instance, the famous chocolate egg Kinder Surprise or McDonald’s characters). Thus, parents become convinced that one of the brands is better than the others are.

As a result, children get emotional affection to the certain brand. Later, this affection is strengthened by different programs and competitions (for example, speed eating of burgers). Even the Internet is invaded by marketers with their advertisements and slogans to get, to buy and try different goods.

Childhood Obesity

Unfortunately, overweight and obesity in children keep growing along with the appearance of new fast food restaurants and an increasing number of fast food commercials on the US Television.

Even the statement of the International Diabetes Federation, saying that we need to protect the rights of children to live in a healthy environment, cannot influence the growing degree of this disease.

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